This is simply one of the best videos of the year. In support of Lil Dicky’s Save Dat Money the MC sticks to the concept and pulls it off flawlessly.
“This was easily my most ambitious attempt at a music video – and when we began shooting it, I honestly didn’t think we we’re going to be able to pull it off. Perhaps I didn’t have enough faith in humanity.
“But I just thought it would be so fitting to make something special while practicing what’s being preached in the song. And the more we filmed, the more things started to go our way – and what began as the ultimate social experiment turned into the ultimate music video. I’ve never felt prouder of an individual project/achievement. It’s much more than a music video to me. We’re even gonna put out a full 20 minute documentary pretty soon that shows the whole story.”
From going door to door to borrow a house to film at, meeting Fetty Wap during a show to get his appearence, converging with Rich Homie at some random bando and other cost saving antics he somehow manages to pull off a visual worthy of Birdman or Diddy’s standards.