Tribeca-Grand represent “NY-PHI” in new visual

Tribeca-Grand documents the story of their hustle in the newly released music video for “NY-PHI” as the song debuts at Number 30 on the Top Thirty College Rap Radio chart.

Member Grand Agent (@JaredLeeTaylor) explains the concept of the song that samples Digable Planets’ “Rebirth of Slick (Cool Like That)” and interpolates Boyz II Men’s “Motownphilly.” “We just wanted people to get a first look at us as a group, so you see us working out, practicing our routines, getting ready to go out on tour,” he says.

Director Individual Eleven, who also helmed the music documentary VerseAtility III: Rewind, says the intent was to make something aspirational. “There’s a storyline in both Tribeca and Grand Agent’s lyrics that stood out to me that if you ‘try’ you can indeed succeed,” he says. “Though the results may be small, large or moderate, it’s the trying that makes all the difference on the world.’

Super Bowl LII fans will notice the song and video’s nod to the Philadelphia Eagles who defeated the New England Patriots this Sunday. Tribeca (@tribecaworld), who is a Bronx native, rhymes, “Yankee fitted on but them Eagles is riding with me.” And Grand Agent shows support for his hometown team, wearing his Philadelphia Eagles beanie throughout much of the video.

“NY-PHI” follows Tribeca-Grand’s most recent release, “Take A Knee,” that pays homage to football free agent Colin Kaepernick’s peaceful protest of police brutality. The song reached Number 4 on the Top Thirty College Rap Radio chart.

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