In 2017, it was reported by the Pew Research Center that four out of every 10 American adults experience online harassment. Empathetic to other people’s struggles and inspired to create change through his music, North Carolina singer/songwriter Nick Tabron speaks out directly against cyberbullying with the powerful new visuals for his poignant single “Exodus.” Premiered by New Noise, the Sheeraz Balushi-directed music video interprets a song originally about Nick’s escape from a phase of depression to show how cyberbullying is effecting society and how kindness could potentially remedy the issue.
“I thought about how online bullying can often be the cause of much of the depression and anxiety people suffer from today. So many of our peers are so malicious towards others on social media. I wanted to use my music to spark conversations that help put an end to this negative stigma. We want to encourage others to speak positively when addressing one another on social media. The chains in the video signify how victims of status shaming and bullying can become chained with low self-esteem, loneliness, anxiety and depression. In the video, we see the effects of one person speaking negatively to another in an Instagram comment. Then, karma comes back to get her later, once she’s been ‘chained.’ The only way to break these chains is through positivity. Hence, our hashtag #BreakTheChain is one way I’m looking to spread awareness.” – Nick Tabron