Bay Area-based hip-hop artist, J. Morgan, delivers his new visual titled, “What They Want.”
The west coast artist is here making waves with the use of his colorful lyrics, master-crafted attention to detail in his production and consumption of rhymes that can get any word stuck in your head. Combined with the cinematography in his cinematic videos, J. Morgan is not someone to overlook.
“What They Want” is one of those tunes that fuse in styles for a wide range of styles; this creates a unique experience where from the first sound we hear, we are instantly intrigued. Opening up with a vocoder vocal line that is reminiscent of classic Daft Punk, “What They Want?” transitions into a darker undertone where J. Morgan tells us about the confusion in life when you are always given mixed signals.