What is your name and what city do you rep?
Our name is UGP (UnderGround Princes) consisting of rapper/singer/tabla player Sambrum and artist/producer/songwriter Rohiit from the DMV.
Tell us about your latest releases, what inspired you to create them?
We just released our debut album Brown Bulls, which is an introduction to our sound, production, flows and songwriting abilities. We were inspired to create the kinds of music that we would love to hear, but rarely find in the current music climate; a mixture of Eastern and Western production, hard lyrics and smooth melodies.
What is unique about you and your music?
As first-generation Indian-American artists, our music blends American and Indian styles, instruments and melodies to create a completely original sound. This, plus our combination of old-school wordplay and new generation cadences creates the perfect soundscape for any fan of hip hop and rap music.
What shaped your music?
Our personal experiences, the golden era of hip hop, the leaders of the new-school who are reinventing the genre for the next generation, and fire inside of us to create a revolutionary sound which incorporates the two.
When did you realize you were going to make music professionally?
We first realized it as babies in the late 90’s when our first words ever were “rap.” We’ve spent a lifetime studying the culture, and now feel lucky enough to push the culture forward on a global scale.
What type of music do you listen to?
We predominantly listen to our own music because we make the kind of music we wish we could hear from other artists but don’t find anywhere else. Other than our own music, we respect every style of music that brings a genuinely original flavor to the industry and creates an emotional response in their fans.
What inspires you to write music?
As royalty, we are pushed to create music that is better than our last creation. We look at ourselves as our only competition, and our goal is to beat ourselves every time. Making music is just as vital to our lives as food and water, and we need to make music to stay sane.
What do you do when you don’t do music (creative or otherwise) and that you are passionate about?
Most of the time we’re plotting ways to create generational wealth and create new streams of income. Other than that, Sambrum likes to finesse and Rohiit likes to read.
Happiness to you is…
Gettin’ it, and making sure the people around us can get it too.
What do you wish you were told when you first started making music that you think would help artists just starting out?
Be yourself, stay confident, stay consistent, and get it how you live.
Tell us about your upcoming projects…
Now that we’ve just released the Brown Bulls album, we are releasing singles every couple of weeks throughout the year in anticipation of our follow-up American album, plus gearing up to release our first Indian album at the end of 2021 which features us rapping in English, Hindi, Telugu and Kannada.
Where do we find you music / music projects?
You can find our music anywhere that music is sold or available: Spotify, Apple Music, iTunes, YouTube, and the rest of them.
Any last words for the readers?
Peace and love to you, stay safe during this pandemic and we’re looking forward to performing for you when the world is in a better place. In the meantime, buy our album to help get you through these times, watch our music videos on YouTube and follow us on Instagram and TikTok to stay in the loop with all things Princes.