Rising West Coast artist Ease The Don features rapper and fellow LA-native Jerry West on his new single and music video “Stay Safe.” The video, set in sunny SoCal, features the local artists at their own lemonade stand-turned-block party as they dream for the well-being and successes of their crew. The playful record is bright and bouncy, perfect for wrapping up the summer months.
It’s a song that was made in response to the uncertain times that we are living in. There’s been somewhat of a dark cloud over most of us due to the virus and the phrase that’s been popular lately is “Stay Safe.” You hear it on commercials, you hear it at the store, you hear it amongst your friends. On top of that, there’s been a lot of violence in the inner city recently. With that being said, I want all my bros to stay safe.” – Ease The Don
Ease The Don is an artist and songwriter from Inglewood, California. His story and message go far beyond his catchy west coast influenced melodies, often writing songs about his community, love and relationships, being a father, and his plan to make opportunities for his team. Ease is well connected in the local music scene and has recently gained the support of local curators such as DJ Hed from REAL 92.3, Home Grown Radio. After hearing the music to come, DJ Hed stated “I was ready to come over and say the music was trash, but I can’t deny these records… [Ease The Don] is about to be a big part of the West Coast conversation.” His debut release “Dancin’ In The Rain” has already racked up 100k streams across DSPs without any major push. The rising LA artist has spent much of last year refining his craft during the pandemic and is now finally ready to let the music speak for itself.