I hate those people who say, “Rap need to be like this, Rap need to be like that” Just a glimpse of Jxn’s own Alexander Fre$co. He ushers us back into our Re-Fresh Fridays. Bringing you new refreshing talent or refreshing your mind with some oldies but goodies!
Today’s Re-Fresh Friday is focusing on a unique rapper from Jackson, MS. This young man has a lot of characteristics that you would attribute to the mainstream but, still has a unique follow pattern as well as, lyrical content. He’s worked with several other Certified Fresh artist such as: @ayekincaid, and @skinnybragg just to name a few. Alexander Fre$co is one of those artist that has a familiar sound yet, sounds like nobody out right now. He is FRESH because he has a quality that the game is missing right now: DIVERSITY. I had the pleasure of interviewing Fre$co and he let me listen to some of his music that he will be releasing soon!! Fre$co has been touring around the U.S. for a few years now off and on, and he says he does it because it inspires him and he loves the energy of the crowds. The music he creates has that vibe to it. You can tell that it isn’t just put together in the studio but, might have been concocted on the road, in a hotel room (after one too many 😉 ) or right there on stage! When I listened to some of his music (he played me some new stuff he was preparing to go on tour with and release soon!) there were some elements of R&B, Old Skool hip-hop, and even Trap, he has a great amount of diversity! Enough about my opinion, I want to present to you on this Re-Fresh Friday: Alexander Fre$co!
Q: Where are you from?
Fre$co: Jackson, MS.
Q: What influences your sound?
Fre$co: Being in the south influenced my sound. Listening to artist like Outkast, Rick Ross, Drake really helped to shape the music I make today. All 3, plus more, have been big influences in my life and my music.
Q: How do you come up with the content for your music?
Fre$co: Just life. My past experiences mixed with creativity. Sometimes, I let the words come to me just from the instrumentals, other times I already have lyrics written down and I piece them together. There’s no right or wrong way.
Q: How would you describe your music?
Fre$co: I would describe my music as like a turn up, chill vibe, hiphop/ rap combination. I think this is because,I listen to all kinds of music but, rap and R&B are the easiest for me; for right now. I don’t want to put myself in a box to just one genre, I want to do them all one day. Ask me this same question in a year and I bet the answer will be completely different!
Q: What is your goal for your music? What is your target audience?
Fre$co: My goal with music is to do it professionally. I want to learn the ins/ outs so that I can take full advantage of my talents. I want to inspire people, and give back to the youth when I make it, so that they can make it as well. I want to make it easier for them to dream big and have the tools I didn’t have growing up. The goal for my music is to show the people of the world that they can make any type of music that they want to. They shouldn’t have to conform and make music to please other people; but make the music because it makes them happy. I want to reach the world, I want everyone to know the name Alexander FRE$CO!
Q: Which mainstream artist do you relate to most, and why?
Fre$co: I relate to Travis Scott. The reason why: he is moving for himself. He isn’t letting anyone stop him from creating his own unique sound. From his performances to his music, he is the person I truly aspire to be.
Q: Would you prefer to be signed or independent?
Fre$co: I would prefer to be signed. Being signed is one of those dreams I’ve had since I was a kid.
For those who are unfamiliar with your music please describe it in 4 words.
Fre$co: fresh, catchy, upbeat, stylish
Q: Where do you see rap going?
Fre$co: Rap is taking over the world. Many artists are already crossing over; and eventually Rap will be the new Pop. I’d say by no more than, 2025 Rap will have taken over completely. Rap artists are the new rock stars, nobody grows up and says I want to be a pop artist anymore. They want to be rappers.
Q: Should rap be inspirational , storytelling, an escape (from reality) or combination of all three?
Fre$co: I feel like “Rap” music in general should be whatever the artist makes it. I feel Music is an expression. Music is a combination of a lot things, but holding it to certain standard is not. If someone wanted to rap about blowing the brains out or telling a story about how the concrete is grey, it’s their choice. I hate those people who say, “Rap need to be like this, Rap need to be like that” like, STOP all that damn crying. If you don’t understand it move on, there are other artist for you to listen to. Pick one!