Singer, songwriter, guitarist, and viral creator Payton Moormeier has released the music video for alternative new single “Nevermind” about the frustrations of love. Inspired by real life events, “Nevermind” is the next single from payton’s collection where the singer has taken a challenging situation or event he’s experienced and allowed it to transcend through his music. Creating songs that allows listeners to feel different emotions is what payton loves the most about being an artist and with each release, he offers his truth and inner-most thoughts through the best way he knows how: music. The release follows AWAL announcing a global deal with payton which will offer him a full range of services, including global marketing, campaign coordination, A&R and global distribution.
“‘Nevermind’ is honestly one of my favorite tracks that I’ve made,” shared payton. “I made it about feeling stuck in a relationship & not being able to let go. The song has amazing energy and I’m very excited to get it out.”
Payton has released a string of buzz worthy singles since his debut last year including the recent release of “Don’t Go” about wanting a flame to stay so he can be his best self. PRESS HERE to stream. He recently released his high octane single and music video for single “Hard To Breathe” and in the stunning visual, Payton can be seen strapped to a hospital bed seeking aid for the loss of a lover. PRESS HERE to watch.PRESS HERE to stream. The single is the follow up to second single “Habits.” PRESS HERE to watch.Inspired by a past flame, on “Habits,” a hummable riff cuts through hand claps, keys, and a skittering bounce as he delivers a hypnotic hook, “I can’t seem to fall asleep, cuz thoughts of you and me always seem to haunt my dreams, it was better you and me.” Payton‘s debut single, “Love Letter,” was inspired after a relationship ended abruptly leaving him with no closure. He was inspired to express the feelings she left him with on the track and tells his story through airy guitar, hip-hop beat craft, and lyrical vulnerability, turning up with a signature style of his own. PRESS HERE to watch the music video.The Georgia-born and North Carolina-raised singer has been steadily building his fanbase over the past few years through his music and content and has attracted over 13 million fans on TikTok, 732 million “likes,” and billions of views and impressions. With more music on the way, payton has become a disruptive force in pop and alternative music.