Gritty and laid-back, Cannon’s new release “College Friends” possesses undeniable warmth that is truly infectious. The gravelly guitars paired with slick vocals create a sound that is peaceful yet highly polished. The relaxed track exudes a nostalgic, Nirvana-esque feel. He masterfully melds alternative rock with hip-hop and pop and that pairing is a true sonic paradise.
We often find ourselves questioning our life choices, which makes the single so raw and real. When pursuing aspirations we can get so caught up in what we are trying to achieve that some things get pushed aside in the process. Cannon shares, “when I graduated from college, I found myself worrying about whether I was sacrificing too much time chasing my goals to spend time with my friends or sacrificing too much time with my friends to chase my goals. I soon came to realize that in trying to be two places at once, I ended up nowhere.”
The visuals seamlessly match the song’s feel. With its grungy 90s aesthetic, the video displays college party vibes showing beer and red solo cups. In one part of the piece, he is singing to the camera as everyone dances around behind him. That gives off an air that he feels like he wants to be included in the fun, but also knows he has other priorities. For anyone who struggles with time management, this is the tune for you.
The 24-year-old South Carolina native is known for his smooth, hip-hop sound. His debut single “Water Glass” has accrued over 7 million streams, quickly elevating him to success. He has also blown up on the social media platform TikTok. Opening for popular artists such as Jon Bellion and Gavin DeGraw, Cannon has left his mark on the music scene. “College Friends” is just another example of his charismatic style exploding in full force.