No new name within the hip-hop scene, LDG’s journey began in 1997 at the age of seven years old, recording his first song on a cassette tape to Nas’ ground-breaking single ‘Nas Is Like’. Building his own imprint, Won Love Records, the talented rapper celebrated a huge milestone in his career with his 2021 single ‘How Much A hater Cost’ from ‘The Warmest Part Of The Shade’ EP. Accumulating over 1 million views on the website, more than 500,000 streams on Spotify, and 100,000 views on renowned hip-hop outlet World Star’s YouTube page, he continues to prove that he is not only an incredibly talented rapper but a philosopher, astute analyst and potentially the next thing big thing that hip-hop needs. His essence is reminiscent of the likes of legends like Ice Cube, LL Cool J, DMX, Mobb Deep and his favourite, Nas. Working with many industry names including Big Heff, Maino, Mickey Factz, Big Trill, and more whilst being crowned as a top performer in the Ohio Battle Rap League, his success led to being booked in the KOTD and Don’t Flop battle leagues.
Releasing a project every year, this year welcomed the arrival of two masterful EPs, ‘Riddle Me This’ and a collaborative project with Akron’s biggest artist, Shoddy Boi entitled ‘Small City Struggle’. After blessing hip-hop fans and listeners alike with an expansive, nostalgic and revolutionary array of releases over the past few years, LDG Is LIKE now returns this March to release his enticing new album ‘I Was Perfect But You Ruined Me’, including stand-out single ‘Cold Air’.
Stream Cold Air HERE
Returning with a combination of nostalgia in the form of a sample Spandau Ballet, ‘Cold Air’ is a sterling example of greatness from the rising star. Stripped-back rhythms combine with luscious melodies and pulsating basslines for the ultimate listening experience, whilst the pure strength of loop rummage and raw and candid lyricism from LDG forms something remarkable. The forward-thinking affair is arguably one of his most breathtaking and revealing releases yet and showcases that he is a treasure in the modern hip-hop realm.