Only 17, Canadian artist AVIV is making waves in the bedroom pop scene. With milestones ranging from releasing her debut album “DROWNING IN THE CULTURE”, to performing as an opening act for Imagine Dragons on their most recent arena tour, and now teaming up with Robbie Lackritz for her latest single “Running Shoes”, this remarkable talent shows no signs of slowing down.
Paired with an ethereal and free-wheeling music video, AVIV ruminates on a romance extracted straight from a teenage dream in “Running Shoes”. Directed by Ryan Faist, otherwise known as ‘boy wonder’, AVIV is captured frolicking through a lavender-tinted field. She interacts with icons of small town nostalgia including a charming herd of llamas at the farm. AVIV confides that the song, “Represents an escape. They symbolize a gateway to comfort and sanity. In this case, to someone who provides these amenities. It’s the impulsive desire to just put your shoes on and run to safety.”An intimate profile on AVIV’s emotions, the music video leans into the effortless simplicity of “Running Shoes” with diluted visuals that succumb to her rose-tinted spell.
AVIV is a Toronto based singer, songwriter and multi-instrumentalist who embarked on her songwriting journey during the pandemic, crafting melodies in the solitude of her bedroom. Drawing inspiration from artists like Elliot Smith, Lorde, and Radiohead, she creates a unique sound that intertwines emotive lyrics with dreamy musical landscapes.
Watch AVIV’s new video for “Running Shoes”!
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