Snoop Dogg and Joe Flizzow just released their new single and video for “Pioneers”, as part of Malaysian Super League champions Johor Darul Ta’zim Football Club’s 2022 Official Theme Song via Def Jam Recordings SEA.
The song marks the beginning of an exciting new collaboration between Johor Darul Ta’zim Football Club, Universal Music South East Asia, and Def Jam Recordings. Additionally, “Pioneers” is another example of the closely bound and dynamic tie between music and sports. Featuring legendary US rapper Snoop Dogg and acclaimed Malaysian rapper Joe Flizzow, this collaboration is nothing less than extraordinary. According to the press release, “ ‘Pioneers’ was performed by Snoop Dogg and Joe Flizzow and produced by SonaOne with lyrics inspired by JDTFC’s tireless efforts in setting new football standards in Malaysia and the success that have come on and off the pitch since 2013. The vocals were recorded in Los Angeles and Kuala Lumpur, with mixing and mastering completed in Los Angeles.”
Calvin Wong, Universal Music Group’s CEO, Southeast Asia & SVP, Asia commented, “We are honored to partner with Johor Darul Ta’zim Football Club for this groundbreaking initiative. The experience and creativity of Universal Music SEA and Def Jam Recordings SEA’s teams of artists and executives will help expand the legacy of JDTFC and cultural impact of our artists, not only in Malaysia and South East Asia, but around the world. We are truly proud to play a part in JDTFC’s global brand strategy and hope our artists will unite JDTFC’s fans globally through music.”
Kim Lim, MD of Universal Music Malaysia remarked, “Artist collaboration is one of the biggest creative forces driving music and brands today. The beauty of this unique partnership with JDTFC is that we can provide breakthrough opportunities for local artist and upsurging homegrown brand with international superstar like Snoop Dogg. I believe this collaboration can open up a whole new world of sounds, styles and opportunities between Universal Music Malaysia and JDTFC in future seasons.”
For more information, please visit www.johorsoutherntigers.my